JSW Motors to Enter Indian Passenger Car Market With New SUV

India has taken a bold step to open its premium automobile market to European luxury carmakers. Under the newly concluded India-EU Free Trade Agreement (FTA), the country will immediately slash import duties on high-end European cars from a staggering 110% to 30%, marking one of the most significant policy shifts in India’s luxury car segment. This move is expected to benefit global brands such as BMW, Mercedes-Benz, Audi, Porsche, Ferrari, Lamborghini, and Volvo, while still safeguarding domestic players in the EV and mass-market segments.  

The Indian automobile industry is no longer playing catch-up with global giants—it is setting the pace. Over the last few years, especially post-2023, Indian-origin automobile brands have entered a phase of unprecedented growth, innovation, and consumer trust. There is  70,000 bookings for Tata Sierra in a single day and 93,000 bookings for Mahindra 7X0 in just four hours.   This surge in bookings clearly signals one thing: Indian consumers now believe in Indian brands more than ever before. What we are witnessing today is the golden phase of Indian automobiles, driven by bold design choices, global-level safety standards, advanced technology, and a deep emotional connection with buyers.  

The Indian passenger vehicle market is one of the most competitive in the world, and two names consistently dominate conversations around trust, scale, and growth: Maruti Suzuki and Tata Motors. While both brands manufacture cars for Indian consumers, their approach to business, pricing, customer targeting, and brand value is fundamentally different. This detailed comparison explains how Maruti Suzuki has built unmatched market dominance and why Tata Motors is slowly reshaping its brand toward premium aspirations, based on FY25 passenger vehicle data.  

The Indian automobile market continued its strong momentum in November 2025, reflecting steady consumer confidence and consistent demand across key vehicle segments. Despite rising competition and evolving buyer expectations, car buyers showed a clear preference for models that deliver a balanced mix of value for money, reliability, safety, fuel efficiency, and low ownership costs.   From affordable hatchbacks to feature-rich mid-size SUVs, the sales figures reveal how Indian consumers are increasingly choosing vehicles that suit both urban and semi-urban needs. According to the latest sales data, Tata Motors and Maruti Suzuki once again dominated the charts, while Hyundai and Mahindra maintained a solid presence with their popular offerings.   Here’s a closer and more detailed look at the top selling cars in India in November 2025 and the factors driving their success.  

The Tata Sierra is not just another SUV from Tata Motors. It represents the return of an iconic name that once changed how Indians looked at lifestyle vehicles. Now reintroduced for a new generation, the new Tata Sierra SUV reflects Tata Motors’ evolving vision in terms of design, technology, safety, and future mobility. With customer expectations rising, the electric vehicle (EV) market in India growing rapidly, and intense competition in the mid-size SUV segment, the Tata Sierra is being positioned as a key product that could reshape Tata Motors’ presence in the market.  

The Audi Q3 has earned a solid reputation in India as one of the most stylish, reliable, and practical compact luxury SUVs. It blends premium looks, powerful performance, and modern technology into a size that suits today’s fast-paced urban lifestyle. Whether you're stepping into the luxury segment for the first time or looking for a premium family SUV, the Audi Q3 delivers an experience that feels truly special.