Indian Consumers Are Choosing Homegrown Brands in Record Numbers

India has taken a bold step to open its premium automobile market to European luxury carmakers. Under the newly concluded India-EU Free Trade Agreement (FTA), the country will immediately slash import duties on high-end European cars from a staggering 110% to 30%, marking one of the most significant policy shifts in India’s luxury car segment. This move is expected to benefit global brands such as BMW, Mercedes-Benz, Audi, Porsche, Ferrari, Lamborghini, and Volvo, while still safeguarding domestic players in the EV and mass-market segments.  

The Indian passenger car market is set to welcome a new player. JSW Group, one of India’s largest and most diversified conglomerates, is preparing to enter the car segment under a new brand called JSW Motors. According to recent reports, the company plans to launch its first SUV before Diwali 2026, marking its official debut as a car manufacturer in India.   This move comes after years of involvement in the automotive supply chain and strategic partnerships, including the well-known JSW–MG Motor India joint venture. With SUVs continuing to dominate Indian car sales, JSW’s entry could add serious competition in the mid-size and premium SUV space.   Going forward in this articles below down we will highlight the journey of JSW group & how they plan to enter Indian passenger vehicle industry. Their thoughts, strategy, plan & execution and most importantly their choice to disrupt Indian automobile sector with launch of their first vehicle and that too of SUV vehicle. We will highlight the launch timeline, expected price, platform details, powertrain options, and what it means for the Indian auto market.  

The Indian passenger vehicle market is one of the most competitive in the world, and two names consistently dominate conversations around trust, scale, and growth: Maruti Suzuki and Tata Motors. While both brands manufacture cars for Indian consumers, their approach to business, pricing, customer targeting, and brand value is fundamentally different. This detailed comparison explains how Maruti Suzuki has built unmatched market dominance and why Tata Motors is slowly reshaping its brand toward premium aspirations, based on FY25 passenger vehicle data.  

The Indian automobile market continued its strong momentum in November 2025, reflecting steady consumer confidence and consistent demand across key vehicle segments. Despite rising competition and evolving buyer expectations, car buyers showed a clear preference for models that deliver a balanced mix of value for money, reliability, safety, fuel efficiency, and low ownership costs.   From affordable hatchbacks to feature-rich mid-size SUVs, the sales figures reveal how Indian consumers are increasingly choosing vehicles that suit both urban and semi-urban needs. According to the latest sales data, Tata Motors and Maruti Suzuki once again dominated the charts, while Hyundai and Mahindra maintained a solid presence with their popular offerings.   Here’s a closer and more detailed look at the top selling cars in India in November 2025 and the factors driving their success.  

The Tata Sierra is not just another SUV from Tata Motors. It represents the return of an iconic name that once changed how Indians looked at lifestyle vehicles. Now reintroduced for a new generation, the new Tata Sierra SUV reflects Tata Motors’ evolving vision in terms of design, technology, safety, and future mobility. With customer expectations rising, the electric vehicle (EV) market in India growing rapidly, and intense competition in the mid-size SUV segment, the Tata Sierra is being positioned as a key product that could reshape Tata Motors’ presence in the market.  

The Audi Q3 has earned a solid reputation in India as one of the most stylish, reliable, and practical compact luxury SUVs. It blends premium looks, powerful performance, and modern technology into a size that suits today’s fast-paced urban lifestyle. Whether you're stepping into the luxury segment for the first time or looking for a premium family SUV, the Audi Q3 delivers an experience that feels truly special.