About Audi

History and Foundation:

  • Founded: Audi's roots can be traced back to 1910 when August Horch established Audi Automobilwerke GmbH Zwickau in Germany.
  • Merger: In 1932, Audi merged with three other automobile manufacturers (Horch, DKW, and Wanderer) to form Auto Union. The four interlinked rings in Audi's logo symbolize this merger.
  • Modern Era: Audi as we know it today became part of the Volkswagen Group in 1965. Since then, it has grown into one of the world's leading luxury car brands.

Product Range:

Audi offers a diverse range of vehicles catering to different segments of the luxury market:

  • Sedans and Hatchbacks: Models like the Audi A3, A4, A6, and A8 are known for their comfort, advanced technology, and performance.
  • SUVs and Crossovers: Audi's SUV lineup includes the Q3, Q5, Q7, Q8, and the all-electric Audi e-tron and e-tron GT models, combining luxury with versatility and off-road capabilities.
  • Sports Cars: The Audi TT and Audi R8 are iconic sports cars known for their performance, sleek design, and cutting-edge technology.

Technology and Innovation:

  • Quattro All-Wheel Drive: Audi pioneered the widespread adoption of all-wheel-drive systems in passenger cars with its Quattro technology, enhancing traction and handling.
  • Virtual Cockpit: Audi's Virtual Cockpit replaces traditional analog gauges with a customizable digital display, providing drivers with relevant information and entertainment options.
  • Connectivity and Driver Assistance: Audi integrates advanced connectivity features and driver assistance systems (like Audi Pre Sense) to enhance safety and convenience.

Brand Values and Philosophy:

  • Progressiveness: Audi positions itself as a brand that embraces progress and innovation, constantly pushing the boundaries of automotive technology.
  • Design: Audi cars are known for their sophisticated and timeless design language, characterized by clean lines, aerodynamic shapes, and attention to detail.
  • Performance: Whether in everyday driving or on the racetrack, Audi vehicles are engineered to deliver a thrilling driving experience without compromising comfort.

Sustainability and Future:

  • Audi is committed to sustainability and has been investing heavily in electric mobility. The Audi e-tron and upcoming models like the Audi Q4 e-tron and Audi e-tron GT represent the brand's electric future.
  • The company is also exploring autonomous driving technologies and smart city solutions as part of its vision for the future of mobility.

Cultural Impact:

  • Audi has a strong presence in motorsports, particularly in endurance racing (e.g., Le Mans), contributing to its reputation for performance and durability.
  • The brand's luxury appeal and technological advancements have made it a symbol of prestige and engineering excellence globally.

 

Latest Launched Cars by Audi

Electric Cars from Audi in India

Luxury Cars from Audi in India

Sports Cars from Audi in India

SUV Cars from Audi in India

All Audi Cars

Audi A6

Audi A6

64.09Lakh

14.11
Auto
Petrol
View Details
Audi E-tron

Audi E-tron

1.02Cr

379 - 484
Auto
Petrol
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Audi S5 Sportback

Audi S5 Sportback

86.92 Lakh

10.6
Auto
Petrol
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Audi RS Q8

Audi RS Q8

2.22Cr

8
Auto
Petrol
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Audi RS e-tron GT

Audi RS e-tron GT

1.02Cr

500
Auto
Electric
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Audi E-tron GT

Audi E-tron GT

1.02Cr

500
Auto
Electric
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Audi A8L

Audi A8L

1.02Cr

162
Auto
Petrol
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Audi RS7

Audi RS7

2.23Cr

8.9
Auto
Petrol
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Audi Q3

Audi Q3

44.89Lakh

14.93
Auto
Petrol
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Audi Q7

Audi Q7

86.92Lakh

11
Auto
Petrol
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Audi A4

Audi A4

45.34Lakh

17.4
Auto
Petrol
View Details
Audi RS5

Audi RS5

1.13Cr

8.8
Auto
Petrol
View Details

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